How Custom Drawstring Backpacks Can Help Your Business

It's hard to believe that 50 years ago the backpack was a relatively new idea. The kid who came to school with a backpack was the kid that had everything. Other students envied them and couldn't wait to go home and beg their parents to get them one (parents, of course thought they were a luxury that they just couldn't afford.)
Today, backpacks are used for everything from school to camping and they even have special design features that would have been unheard of in the past. So, when you're ready to buy custom drawstring backpacks they are not the same as years ago. Then there was only one kind, a simple bag with a large mouth pocket that can hold a number of things for easy carry. While they can be used for many purposes, drawstring backpacks are often used for business promotions. According to the WiseGeek,
"These may also be able to be customized, but it usually must be done at the time of manufacture. These are typically simple drawstring backpacks. Some companies will give employees a promotional messenger bag or duffel bag instead, but these are not as common as backpacks because they tend to be more expensive."
There are many reasons why a company would choose a drawstring backpack for their promotions.

They Are Functional

These backpacks serve a useful purpose for the owner. Unlike other promotional items that may be small and decorative, these packs are happily used by the recipient to carry all sorts of things. When you place your company's logo or advertisement on the backpack, every time it is used you are getting advertising directing passersby to visit your place of business.
Often companies give out small gadgets like key chains and refrigerator magnets; these items are small and will only be seen by a very few people but considering the size of a drawstring backpack it will be noticed by many more people giving your business a much wider exposure.

They Are Inexpensive

They are also inexpensive in comparison to other similar promotional products. Depending on the size and design of the pack you choose many can be purchased for less than a dollar a pack. This makes promoting your business a very affordable means of spreading brand awareness.

They Come in Many Different Designs

Because they come in so many different designs, the packs can be tailor made to suit your customer base. Once you have determined who your customer is and how they will most likely make use of your pack you will use that information to tailor design the pack to fill those needs. Some designs include a drop bottom panel where they can be opened from underneath for easier access to your contents. Others may come with additional pockets, different types of drawstrings, and used with special materials. Whatever it will take to appeal to your customer.

A custom designed backpack is also a means to let your company stand out from the crowd. Knowing that your company is the only one that has that particular design will encourage people to do business with you when they see and admire the functionality associated exclusively with your name.
They are excellent promotional tools for anyone you meet. As explained by Print a Promo,
"The most common users of drawstring backpacks are students but are also widely used by professionals of any kind, travelers, executives, or anyone who wants to stay organized on the go and have ease in carrying belongings on the run."

Using a drawstring backpack to promote your business can give a far wider exposure than regular advertising might be able to do. Anytime a business gives a functional gift as a reward to a paying customer they put themselves in a position of higher respect and recognition and drawstring backpacks are the perfect way to do that.

Check out our website!  greenbagpromos.com