Tips To Save Money On Your Promotional Bags

Although utilizing clever advertising techniques such as promotional bags can help your business stay on top by spreading its name through the many people toting it around town, they can be quite pricey to make over the long term. This is especially true if you feel like they aren't being carried as much as you'd like. You don't want to waste good quality products on people who aren't going to help represent your brand by carrying them around. Fortunately there are a few ways you can save money when ordering and distributing these products.

Buy Bulk

One way to save on your promotional bags as with anything else in advertising is to go bulk and order in a large selection at once to reduce costs in the end. It might seem steeper than ordering small term stock, but this prevents you from paying more than one fee for shipping as well as other fees that come along with your order. Heidi Thorne of Hub Pages writes:

"It may be tough to shell out funds for a large quantity order. But if you can project your use for a year and buy them all at the same time, you'll save by taking advantage of volume discounts and a single set up charge."

Of course you shouldn't order more than you're certain your company will use throughout the year. You don't want to lose money while trying to make money so run your numbers and do some research to determine these factors beforehand.

Be Picky

Get particular about who you're giving your merchandise to; yes, you want to see your name getting out into the world, but you don't want to see it crumpled up on top of a trash can at the next corporate gathering you attend. You can guarantee yourself less waste if you only give out these products to loyal customers who have spent a certain amount or been clients a certain number of years with the company. You could also base recipients on a draw so that the totes aren't just some random free item they got at a conference, but something won, which is always a little more fun to show off.

Decrease Color Count

Obviously ink costs money and this means that the more colors you want to utilize in your logo the steeper the price will be on the final product. Ecomarketing Solutions informs that:

"Many companies of all sizes have two logos available for advertising: one is often a one-color logo for yellow page ads and black and white forms; the other is a multi-color logo for printed material."

You've got to be careful here because you don't want to waste money, but you also want the product to look good and properly depict your company or business in a positive light. There's no point in creating promotional bags that don't promote, but rather send a negative message to the people you're looking to impress. The thing to remember is that if it costs more than the item being printed on to print something then it's probably not worth it.

Order On Time

Finally, getting your order in, whether it's bulk or otherwise, on time is pretty important, especially if you want to save some money on shipping. If you don't want to pay exorbitant prices for expedited freight bills then you need to give merchandise enough time to ship through the regular mail. This also guarantees you a level of calm in knowing that your equipment will be delivered before you even need it all, which means less of a rush when it comes time to sort and distribute everything.

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